Supply chain intelligence for small and mid-market importers.
Straitflow is built by Allan Diaz, an independent founder focused on giving small and mid-market businesses access to enterprise-grade intelligence at fair prices.
The product watches US customs filings every morning across 140 importers in 7 verticals — footwear, apparel, consumer/retail, electronics, pharmaceuticals, automotive, and semiconductors. When something changes — a new supplier appears, a sourcing country shifts, volume spikes or drops, a shipping route gets abandoned — Straitflow detects it, generates a narrative explanation, and emails the brief every morning.
The thesis: the tools mid-market operators actually need shouldn't require enterprise contracts, sales demos, or dashboards nobody opens. Daily alerts beat $5,000/month software nobody checks.
The same thesis drives FirmROI, another product by the same founder. FirmROI offers a free automation audit that diagnoses where small businesses are losing hours to manual operations and shows them exactly what to automate first.
Both products share the same approach: built in-house, sold without sales calls, priced for the operators who actually need them.